YouTube Channel Income https://go.fiverr.com/visit/?bta=522828&brand=fb
Introduction
Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!
This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visibility and business growth potential will suffer. Video should become a critical piece of the marketing puzzle because of how much video content your audience is consuming.
But, with many other companies knowing this, it’s becoming harder and harder to stand out amongst your competition. This is why advertising spend does need to be allocated to services like YouTube in order to gain visibility from your target audience.
Although similar to paid search spend, the world of YouTube advertising can seem a bit overwhelming and complicated to navigate at first.
Hence, this guide will walk you through the several aspects of running a successful YouTube channel and make a killing using these tips.
Chapter 1
About YouTube
YouTube is the leader in online video, and the premier destination to watch, share, and promote original videos online. YouTube is fully integrated with Google Ad Words for video, leveling the playing field for businesses that want to reach new customers with online video.
YouTube is a video Social Networking site and the 2nd most popular search site on the Internet after Google, who owns YouTube. YouTube video watching is a significant activity on the Internet, with over 1 billion visits to YourTube daily and over 100 million videos watched daily. And it's easy for anyone who sees your video to rate it and share it with his Social Network.
How YouTube Works?
YouTube's theme is “Broadcast Yourself,” and as such encourages everyone to make and broadcast videos on everything imaginable. YouTube is owned and operated by Google, and leverages the search power of Google.
All YouTube videos are indexed by Google's search and will appear in Google's search results when you select Video in the search options on Google. Using YouTube is a great way to get listed in Google's search results since Google gives YouTube videos priority in their search results.
YouTube videos can be viewed by anyone with access to the Web site. No user account or log-in is needed to search for or watch videos. Setting up a user account, on the other hand, allows you to upload videos, and also lets you customize your viewing with YouTube by subscribing to “channels” and giving feedback ratings on videos.
When you set up your own YouTube user account, many of the familiar functions of Social Networking are offered as options, such as sending a YouTube video link to a friend or
contact, commenting on a video, and rating a video. You can also link to a YouTube video from your blog and include it in a post.
Using YouTube for Marketing
Videos on YouTube can be short and simple. For your marketing, decide on a goal for your YouTube activity. Some common themes include customer support, educational, product instructions, customer interviews, employee interviews, event videos, and professional produced videos.
Your YouTube videos need to have tags and descriptions associated with them for search in YouTube, so use your keywords and be sure to include them when you upload your video. Google's search bots cannot index the media, only the text associated with the media, so adding tags is critical to your video being indexed.
Just like any Social Media, creating an account and only posting once (one Video) won't have a great impact. Creating a series of videos, however, will result in increased search optimization and followers of your YouTube channel. Find a way to implement regular video production into your marketing effort to build an audience on YouTube and increase your ranking.
Video Production
For production, you can use a hand-held video camera. Any major brand that has a microphone input will produce good video. Good sound quality is important for video production and making your YouTube video easy to understand. If you have a story to tell, make some notes and rehearse those several times to make it sound more natural when you are reading from them.
If you find you're better at ad-hoc video, keep a video camera with you for part to capture some of your daily activities. If you have a Smartphone, use the built-in video camera to capture some short videos. Simple YouTube uploading from a YouTube app is usually a feature included with most smart phones.
Microsoft Windows Live Movie Maker and the Apple iMovie applications allow basic video editing and are a good place to start for editing your own video productions. Consider getting a professional video made if you decide to expand your marketing and want more complex stories told in your videos. The production quality on YouTube is improving and a good video production can be created for $1,000-$4,000 as a starting point. The higher the budget, the more you'll get in scripting, production preparation, and concept development by a professional. But don't let that stop you from doing something on your own, good audio quality and a steady camera
Remember, it's the message and content that's important to viewers.
YouTube Analytics
YouTube Analytics is a self-service analytics and reporting tool. It provides data about each video you upload, so you can easily track how many views it gets, where people are coming from to find it and what type of people are watching it.
YouTube Analytics can give you information about:
• the 'firsts' for the video, including the first referral from a related video, first referral from a YouTube search (including the search terms used), first time the video is embedded in another website
• how many views came from each referral source
• which gender and age groups the video is most popular with
• which countries the video is most popular in
• how many comments and ratings it has received.
YouTube channels
You can set up a YouTube channel for your business, bringing all your videos together. This allows you to customize your channel with images representing your firm. Your channel
includes an 'About' section where you can provide a short description of your business and a link to your website or contact details.
Your channel is where you group the videos you make and upload, the videos you watch and like, and the playlists of videos you create.
Your channel will have a web address (URL) that you can promote on your website or marketing material. People can subscribe to your channel. This means when they log in to YouTube your videos will be listed on their YouTube homepage.
You can also create 'playlists' within your YouTube channel to organize your videos by subject or type. For example, you could have a playlist featuring videos about each of your product categories, or you might have a playlist for videos contributed by your customers for a video competition you run.
YouTube Advertising
YouTube incorporates features that let businesses promote their videos to people who might be interested in them, targeting customers by demographics, topics or interests.
Advertisers pay each time someone views their video. You can choose which locations your ad will appear in, what format it will be, and even how much you are prepared to pay per view (if you want to boost the prominence of your ad over your competitors). YouTube's advertising guide explains how it works.
Why Opt for YouTube for Business?
Starting a business and making sure that it prospers into something profitable – these are two completely different tasks. You need to put in a lot of effort to make sure that people see your product or brand. YouTube is one of the best possible tools for this job. Here are some of the important benefits that your business will get by building a strong presence on YouTube.
• Popularize your product: If your business is trying to get into a new market with a particular product, you can simply make a video of the product working and show the benefits that the product has. If done in a creative manner, you will soon find that there will be many people liking your video and going for your product.
• Get feedback: You can use YouTube even if you are not completely ready with your product. It can be a great tool to figure out the response that the product might get. You simply have to put up the video of your prototype.
• Sharing made easy: As a young business setup, you may have people located at remote locations. It might not be possible for you to share all the material with them. YouTube can be a great way to share presentations or something similar with these remote employees.
• Simplify tasks: For businesses that often get client calls regarding problems with the product, YouTube can be a lifesaver. You might not have a work force to cater to all these problems. In that case, you can simply make a video with systematic details and share it on YouTube so the users can access it.
• Increase your brand visibility: If you are unable to make a video regarding your business due to time constraints or lack of good content, then there are other methods. You can simply go, rate and comment on relevant videos. You can also share some good videos on your channel. Simply by doing this, you are making your brand more visible and communicating with other users.
• YouTube Insight: Once you have your video on YouTube, comments are not the only way to analyze them. In addition to comments and ratings, there is an Insight feature also available on YouTube. This is a reporting function, which provides you with statistical data regarding the people visiting your video. This is helpful as you can figure out whether your campaign is actually working or not and make changes accordingly.
• Increase your site’s traffic: YouTube also allows you to insert links into your videos. By doing this you can channel traffic from your YouTube video to your own site. Search engines also index these videos, and video results are comparatively lesser than text results. This increases the chances of a person finding your business video through a search.
• Save Money: One of the most important factors in any marketing campaign is money. Conventional methods like advertising on television or newspaper require a lot of money, but YouTube allows you to upload your videos completely free. From setting up your channel to analyzing the traffic on your video, it costs you nothing.
• YouTube Ads: With such a huge number of views everyday YouTube is one site where you would definitely want to run an ad campaign. You have multiple options available when it comes to the kind of advertising campaign you want to run. You can use one of the several marketing programs or you can use the video target tool to place your ads.
Get the Maximum Out of YouTube
You can build your company’s presence on YouTube, but the job is only half done. To make sure that your campaign succeeds, you have to put in a lot of effort. The most important thing would be make proper use of your channel. YouTube gives you the option of customizing how your channel looks. You should take full advantage of this as it allows you to stand out amongst other regular channels, and makes a positive impact on the viewer.
Many companies simply ignore their channel. After the initial bursts of enthusiasm, you may find that there is nothing happening in the channel and this may discourage you. Even if you have nothing new to post, make sure that you keep up to date with the comments.
You should also make sure that you keep your content organized. You have the option of creating playlists. So you can group all the relevant videos together into a single playlist, or you can sort them on the basis of time.
YouTube is one of the fastest growing sites and is a great platform for you to showcase your company. When it comes to social media marketing there are very few sites more important than YouTube. All you need to do is make full use of the features provided by the site and be patient. YouTube can do wonders for your business if used correctly.
Chapter 2
The Technical Guide to setting up a YouTube
Channel – Step by Step
1. Channel features for YouTube creators
Use YouTube's channel features to customize your channel and support your brand. These features are available to all creators who have verified accounts.
To see what features you're currently eligible for, go to your account features page.
Monetization: If you meet the monetization criteria, you can enable monetization to earn money from ads on videos.
Longer videos: When your account is verified, you can upload videos longer than the 15minute limit.
Link to external sites: Use annotations in videos to link to external sites.
Custom thumbnails: Upload a custom thumbnail for your video.
Content ID appeals: Appeal rejected Content ID disputes.
Unlisted and private videos: Make your videos unlisted and share your private videos.
Live events: Learn how to create a live streaming event.
Series playlists: Group videos into series playlists to help viewers discover them.
Customize channel layout: Customize your channel's layout with branded banners and channel trailers.
Hangouts on Air: You can create a live Hangout on Air event.
Video editor: Edit your videos' content u sing the YouTube Video Editor.
2. Manage your channel with Creator Studio
You can use Creator Studio in YouTube to organize your channel, manage videos, and interact with fans. You can go directly to Creator Studio or follow these steps to navigate to your Creator Studio:
1. Sign in to your channel at www.youtube.com.
2. In the top right, click your account icon.
3. Click Creator Studio.
Tools in Creator Studio
Dashboard: Check for notifications and alerts from YouTube, including the latest updates, stats, and notifications for your review.
Video Manager: Organize and update your videos from one place or dig into a particular video to adjust settings individually. Use tools to optimize a video, tweak its settings, or bulk update changes across videos with a single click.
Community: Communicate and collaborate with your fans and fellow creators. Review and respond to comments, read private messages, see videos where you've been credited, or review a list of fans (if your channel has at least 1,000 subscribers).
Channel: Adjust settings that affect your channel overall, such as signing up for monetization, controlling your upload defaults, or enabling live streaming.
Analytics: Review your channel's performance and get info on how your channel is growing. Find reports and data to help you evaluate your channel and video performance, including views, subscribers, watch time, revenue for partners, and more.
Create: Access the audio library and video editor to create new videos, add sound effects or unique music, or experiment with transitions.
3. Basics about your channel
Your channel is where you can organize your video content for your audience. As a channel owner, you can add videos, playlists, and information about yourself or your channel for visitors to explore.
Classic desktop experience
1. Sign in to your YouTube account on a computer.
2. On the left, select My channel.
3. Use the drop-down menu next to your name to view your channel as Yourself, a New visitor, or a Returning subscriber. When you want to go back to viewing as yourself, click Done at the top of the screen.
4. Use the tabs to navigate previewing the channel:
Home: This is what your audience sees when they visit your channel. They can view a feed of your activities or preview different sections of your customized layout.
• Videos: Use this to see a list of all uploads publicly available for subscribers or all of the videos you've publicly liked. You can sort by most popular or date added.
• Playlists: This is a list of all the playlists that you've created.
Discussion: If you've turned on the discussion tab, this will display comments left on your channel.
• About: Use this to add a channel description (maximum length of 1,000 characters), set your channel country, enter a business contact email address, and define social or other web links.
• Links that you add here are featured just below your description and use the icon from the corresponding social network when displayed. You can overlay up to five of these links on your channel art as shortcut icons.
• To edit your About tab, hover over the content, then click edit .
New desktop experience
1. Sign in to your YouTube account on a computer.
2. Under your profile picture at the top right, select My channel.
3. Click Edit Layout.
4. Use the drop-down menu next to your name to view your channel as Yourself, a New visitor, or a Returning subscriber. When you want to go back to viewing as yourself, click Done at the top of the screen.
5. Use the tabs to navigate previewing the channel:
Home: This is what your audience sees when they visit your channel. They can view a feed of your activities or preview different sections of your customized layout.
• Videos: Use this to see a list of all uploads publicly available for subscribers or all of the videos you've publicly liked. You can sort by most popular or date added.
• Playlists: This is a list of all the playlists that you've created.
Discussion: If you've turned on the discussion tab, this will display comments left on your channel.
• About: Use this to add a channel description (maximum length of 1,000 characters), set your channel country, enter a business contact email address, and define social or other web links.
• Links that you add here are featured just below your description and use the icon from the corresponding social network when displayed. You can overlay up to five of these links on your channel art as shortcut icons.
• To edit your about tab, hover over the content, then click edit .
4. Turn comments on or off
Classic desktop experience
• Manage channel settings
You can decide if you want to allow viewers to comment on your channel.
1. Sign in to your YouTube account on a computer.
2. On the left, select My channel.
3. Under your channel banner, click settings .
4. Turn Show discussion tab on or off.
5. If you have the discussion tab turned on, chose a comments setting:
• Display automatically: Comments will always show on your channel.
• Don't display until approved: Comments won't show on your channel until you approve them.
Comments are not available on private videos. If you want to allow comments on a video that's not publicly available, post an unlisted video instead.
• Manage video settings
You can decide if you want to allow viewers to comment on specific videos.
1. Sign in to your YouTube account on a computer.
2. Go to Creator Studio > Video Manager.
3. Select the box next to any of the videos you want to manage.
4. At the top of the screen, click the Actions menu.
5. Select More actions > Comments.
6. Select or unselect Do not allow comments.
• New desktop experience
• Manage channel settings
You can decide if you want to allow viewers to comment on your channel.
1. Sign in to your YouTube account on a computer.
2. Under your avatar at the top right, select My channel.
3. Under your channel banner, click settings .
4. Turn Show discussion tab on or off.
5. If you have the discussion tab turned on, chose a comments setting:
• Display automatically: Comments will always show on your channel.
• Don't display until approved: Comments won't show on your channel until you approve them.
Comments are not available on private videos. If you want to allow comments on a video that's not publicly available, post an unlisted video instead.
• Manage video settings
You can decide if you want to allow viewers to comment on specific videos.
1. Sign in to your YouTube account on a computer.
2. Go to Creator Studio > Video Manager.
3. Select the box next to any of the videos you want to manage.
4. At the top of the screen, click the Actions menu.
5. Select More actions > Comments.
6. Select or unselect Do not allow comments.
7. An important step in managing and promoting a YouTube channel is to add the right channel keywords.
Keywords can indeed help users to discover your YouTube channel when they make searches on Google, YouTube and other search engines. So the first step is to choose the keywords that specifically represent your channel and the type of content published.
Once done, sign-in to YouTube, click on your profile picture displayed at the top right corner
> Creator Studio > Channel > Advanced: